Bee The Wellness
The Clients:
Adam and Vanessa Lambert, owners of Bee The Wellness, a fitness and wellness retreat company
The Project:
Adam and Vanessa wanted to take their company in a new direction- not only hosting retreats and events, but also planning and organizing them for other people.
They needed a full website copy overhaul, to reflect the change in their offerings.
(We also went on to work on multiple sales and landing pages together.)
The Task:
Customer research: customer interviews, review mining
Competitive and market analysis
Website audit and copy refresh/rewrite
The Challenge:
The Lamberts' were launching their retreat/event/festival planning service, a brand new offering for their warm audience—but also wanted to reach new clientele as well. The jumping off point of this project was their website, and with so much on their plate, they lacked the time to create the copy that they needed.
Their audience had come to love their unique voice, so they needed a copywriter who could cut through the noise and convert leads, without losing that style in the process.
Once the website was launched, we went on to create multiple sales pages for their various retreats and festivals.
"Powerful,” relatable, personalized copy.
Clear about who they are, what they do and who they serve.
A new services page, with clear sections for each service they offer, to segment their clients early on for more targeted deliverables.
Better explain the features and benefits of products and services in a way that speaks to the target audience.
Strategically use social proof to build trust and authority.
Copy Directive:
*It was key to segment services early in, not only to target the clients but also to later craft sales pages and email sequences for each.
The research (particularly the interviews) was instrumental in driving the copy for these specific groups.
